Parties involved
Who is involved?
The brand owner
Chip works as a project manager at Reynholm Industry Brands, a brand owner that among others produces energy drinks. The company works together with various suppliers such as design, marketing and translation offices to have their packaging created and translated, and printing companies to have it printed.
Reynholm Industry Brands' marketing partner has just delivered an updated packaging design for the most popular canned energy drink product, Star Drink. Before ordering the offset printing job at their long-term printing partner, Chip wants to order some printed proof first.
The printing company
Dale is head of production at Wernham Hogg Offset, an offset printing company. The company is one of the suppliers of Reynholm Industry Brands.